Tottenham agree new Partnership

Tottenham Hotspur have agreed a new advertising partnership with Sportfive.

Tottenham agree new Partnership


Sportfive is an international sports marketing agency, a subsidiary of Lagardère, that is the leading football specialist in the UK. They facilitated the first UK football shirt sponsorship deal, played a major role in pioneering pitchside advertising in the English Premier League and had a major role in the development of the commercial side of UK football.

The new partnership will see the company exclusively handle Tottenham's pitchside LED advertising sales during the 2014/15 season. The contract takes on all Tottenham ganes next season, the Premier League, FA Cup, League Cup and Europa League.

Sportfive also has a contract with West Ham United to provide a similar service. They will target brands ‘from sectors and regions of strategic importance to the Tottenham Hotspur Football Club’.

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Sportfive managing director Carl Woodman is delighted to have reached agreement with Tottenham to begin a partnership.

“Tottenham Hotspur is a fantastic club for us to be partnering with. The strength of their brand internationally added to their approach to partnership makes them a compelling proposition for our international brand clients at all levels and we look forward to working with them.”

Fran Jones, the head of partner services for Tottenham Hotspur Football Club felt it was a strong organisation to work with.

“Sportfive are a very strong international agency with an impressive portfolio of brand clients. We are delighted to be working with them as our chosen partner.”

When it comes to partners Manchester United lead the way in the Premier League by a distance, they have more than double the partnership deal than their nearest Premier League rivals, Liverpool, Arsenal and Chelsea.

Other partner Spurs have include but are not limited to; Thomas Cook Sports, Carlsberg, Under Armour, EASports, Visa, Betfred, Fun88, Bosideng London, Sure and AIA.



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