The 'It's a Penalty' campaign

Former Spurs and England striker Gary Lineker has helped launch a child protection campaign to protect Brazilian children from sexual exploitation and abuse during the 2014 World Cup in the country.

Also in the campaign are David Luiz and Frank Lampard which is designed to warn travelling fans that sex with anyone aged 17 and under will result in prosecution.

The message to keep fans away from underage prostitutes will be screened on big screens at England games and on British Airways flights to Brazil.

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